Kati Saari on the Interest in New Bingo Sites

Bingo has long existed in UK entertainment culture, from buzzing community halls to living room screens. Over the past few years, the game has found fresh momentum, particularly online. While established names still have strong recognition and loyal followings, many players are starting to explore newer bingo sites that offer a different, often more tailored experience.

To better understand the rise in interest, we spoke with Kati Saari, Bingo Expert at Bojoko. With solid experience in iGaming and a strong focus on online bingo, Kati has been closely observing how the landscape is shifting and helping players discover new bingo brands. In this conversation, she explains why this is happening and what to watch for when trying something new.

Image: Kati Saari

What’s encouraging players to try out these newer sites?

Players are simply expecting more now, from how a site looks and feels to how it works on mobile to the kind of promotions it offers. Mobile-first design has become essential. Most players now engage from their phones, and new bingo sites are typically built with that in mind, so the experience feels smoother and more natural. Most older brands have also caught up, but there can be a clear difference in look and feel.

Beyond that, there’s variety. Newer platforms look for ways to gain an edge. They can experiment with different types of bingo games, introduce themed rooms and bonuses, and add community features that keep things interesting. It’s not necessarily about leaving the big names behind but about discovering new options that might better suit different play styles.

How much do bonuses matter when players are choosing where to play?

Bonuses still carry much weight, but how players assess them has changed. It’s not just about the most significant number anymore. People are reading the terms, checking the wagering conditions, and thinking about what value they’re really getting.

Some of the newer sites understand this well. They’re offering bonuses that are clear, fair, and designed with regular players in mind. At the same time, some sites go big with more eye-catching promotions. Those can definitely appeal to certain players who enjoy chasing larger offers, and that option’s there too. It really depends on what you're looking for.

What should players keep in mind when exploring different bingo sites?

First and always, check that the UK Gambling Commission licenses the site. That’s what keeps your play safe. From there, think about your personal preferences. What kind of games do you enjoy? Do you care about jackpots, chat features, and fast withdrawals?

The payment side is also key. A good site should support flexible methods and process withdrawals quickly and clearly. Of course, the layout matters, too. It should be clean, easy to navigate, and work well on mobile. Newer sites often prioritise that, but many established ones are also improving in these areas.

What helps players make more intelligent choices when trying new sites?

It’s worth taking a few minutes to explore and compare. Don’t just focus on the welcome offer. Check what else the site has going on. Are there regular promos? A loyalty scheme? A nice mix of ticket prices and rooms?

We’ve put a lot of effort into covering new bingo sites in detail and keeping our listings updated so the information players see is always fresh and reliable. That way, it’s easier to find a site that actually suits your playing style, whether you’re brand new to bingo or have been playing for years.

Bingo is continuing to evolve excitingly. It’s not just minor tweaks. We see new formats and blended styles, such as Slingo or games that borrow elements from slots. These hybrids give players something familiar, but with a twist that makes it feel new. If this matters to you, look for this kind of variety.

At the same time, never overlook the basics. Smooth gameplay, strong communities, and fast payments are just as crucial as bonuses and themed rooms, if not more.