News

Luda’s New Convenience Gaming Concept Expands with Two New Venues

Rank, the owner of Grosvenor Casinos and Mecca Bingo clubs, has today confirmed it will be expanding with the launch of two new Luda venues in Weston-Super-Mare and Leeds.

Following the initial new brand launch in Walsall, Luda, which refreshes the bingo experience and showcases the future of convenience gaming, will now roll out to two new major city locations this October and November 2017.

Luda’s new gaming format embraces bingo’s social and community context and places it in a more accessible and contemporary environment.

It brings a new customer offer and format to the gaming industry, which reflects the needs and demands of today’s busy consumer lifestyles.

The high street bingo and slots concept showcases the future of convenience bingo, blending the hospitality of a coffee shop with the world of gaming, which has received outstanding feedback from customers since its initial launch in Walsall.

With three venues up and running before the end of the year, Rank is already looking at further roll out in 2018.

Commenting on the brand expansion, Alan Morgan, Managing Director of Luda said: “Hot on the heels of Luda Walsall, we’re delighted to be opening our next two Luda venues in Weston-Super-Mare and Leeds.

“We’re confident both new major city locations will appeal to a wide range of consumers, from groups of friends on a night out looking for a fun time or those seeking to take time out to re-charge their batteries.

“The Luda brand offers a sociable place to meet, play, try new games, have a bite to eat and relax. Our aim is to develop the concept and create a chain of venues across the UK.”