Featured Editorial | Gaming and Casino News

The Success of Snail Mail in a digital world


Anthony Halliwell, General Manager at Shipley Creative chats to Bingo Life

It’s 2018 and despite the unrelenting progress and presence of the digital and online worlds in people’s lives, traditional direct marketing remains a powerful communication and sales tool that can often be overlooked.

UK total inland letter volumes declined by 3.1% p.a. from 2005 to 2008, and by 6.3% p.a. from 2008 to 2013, driven by the economic downturn and increased use of electronic mail: meanwhile UK parcel volumes grew by 4.3% p.a. from 2005 to 2008, and by 3.7% p.a. from 2008-2013, driven by online shopping.

On a mission with the NEW National Bingo Game: More prizes = More winners

The new National Bingo Game, which launched on Monday 30th April, is on a nationwide mission to make more winners!

The new game sees the return of the club prize and will create a winner in every participating club on every game: as the game is played twice a day and in over 275 clubs across the country that is a lot of winners. In addition to the club prize, jackpots of £100, £1,000 and £50,000 are available to be won on every game: win in 24 numbers or less to bag £100, win in 20 numbers or less to grab a £1,000, and if a players wins in 16 numbers or less it’s time to get the party started as they could be a £50,000 winner.

Award Winning Compliance: The Bingo Association’s Cherry Hosking wins Compliance Officer of The Year

Cherry Hosking, Company Secretary of The Bingo Association, won Compliance Officer of The Year at the Gambling Compliance Global Regulatory Awards, held at The Sheraton Grand, Park Lane, London on Wednesday 18th April.

The Award acknowledges an outstanding compliance professional that always goes beyond the call of duty and has embraced the compliance function within their organisation, implementing it effectively with enthusiasm and vigour. Judges were looking for an exemplary individual who pro-actively embraces the compliance function, and who reacts to regulatory developments positively in their role. The Judges found that person in Cherry.

Open Architecture philosophy drives NRM success


Andrew Ludlow, Managing Director of NRM, the UK’s leading independently owned gaming technology and software solutions provider, explains how technology is enhancing the bingo experience

What do you think being an independently owned company brings to the industry?

The spirit of independence runs throughout the industry and from my experience, independence resonates with the culture of what is essentially an entrepreneurial sector. Independents have a shorter chain of command and the decision making process is consequently quicker. It’s also very important in any sector to retain alternative supply routes, and independence provides this very effectively.

How would you describe the main challenges facing bingo operators?

Insight and Innovation to be found at G2E Asia 2018


Bingo Life interview with Josephine Lee Chief Operating Officer Reed Exhibitions, Greater China

What can those representing Bingo operations who may be considering attending G2E Asia 2018 for the first time expect to see from a bingo perspective on the exhibition floor as well as the Conference?

G2E Asia is the region’s one-stop destination for forward-thinking and entertainment decision makers and suppliers. Currently, G2E Asia is covering land-based, digital content & technology, lottery and non-gaming sectors on a broader scope where there are segmented zones, targeted networking events as well as dedicated conference sessions for each.

Have you visitor numbers to G2E Asia 2017 and is there any trend developing from a geographical attendee standpoint?

What are the odds of winning at Bingo?


photo" by jerrykimbrell10, Creative Commons CC0 

If you’ve always wondered what the secret is to winning that elusive bingo jackpot, the bad news is that there is no secret. As a game of chance, the likelihood of winning a game of bingo is based almost wholly on luck. However, bingo is a game of probability, too.

Although land-based bingo halls and online bingo rooms offer bingo action driven by computerized random number generators (RNGs), there are patterns. If you take part in a standard 90-ball bingo game, the likelihood of any number called is 1-in-90. This probability goes down to 1-in-89 with the second ball and 1-in-88 with the third and so on.

How to Make Bingo Even More Appealing to Younger Audiences

More young people are getting involved in bingo than ever before. The number of people in the UK that play bingo has now leapfrogged the number who regularly play tennis, one of the leading sports on the planet. 1.9 million people now play bingo compared with just 1.7 million tennis players, according to Sport England.

Online bingo caters brilliantly to the younger generation; it’s just as sociable as playing in a hall and mobile technology developments have ensured that games are frequently accessible on smartphone and tablet devices whether youngsters are at home or on the move.

The technological evolution of bingo

Empowering Amusement Entertainment EAG 2018

What’s new’ for the 2018 show?
Increasingly, EAG & VAE has been selected as the European launch platform by manufacturers, which means that many exhibitors play their cards close to their chest when it comes to announcing new products to be showcased at the event. New exhibitors for 2018 at this point are ahead of last year, with many exciting new participating companies from the UK and beyond. For 2018, we’ve re-enforced our marketing efforts to attract new visitors from other sectors seeking incremental revenues. These include holiday parks, cinemas and social enterprises.

Keno Vs Bingo: What's the Difference?

If you’ve ever visited an online casino, or seen dedicated keno or bingo sites while searching the web, you may have wondered how these two popular gambling games are different. After all, they kind of sound the same and, to most casual observers, they work around picking winning numbers. So what is the real difference between keno and bingo?

Keno and Bingo Software

Club 3000 Bingo and their new marketing campaign

Online bingo has come a long way in recent years, and many would say that offline bingo has gone the opposite direction. For operators that have a foot in both camps, like Club 3000 Bingo, there’s an opportunity to try to get the best out of both elements, and take advantage of synergies between the two.

We spoke with Seda Supurgeci and Joss Bibby from Crab Creative, who have been involved in the relaunch of Club 3000 Bingo’s website and digital strategy, with a view to updating the online presence of the client and trying to get the best out of the crossover between offline and online players.

Joss, Senior Designer, told us “Club 3000 Bingo really wanted to update their online gaming offer and their entire digital presence – the physical bingo clubs are a really important part of their offer and they wanted to relaunch the online part, but not at the expense of the clubs”.